PROJECT: SQUARESPACE SUPERBOWL CAMPAIGN
ROLE: LEAD AI CREATIVE 

Shot on black-and-white analogue film, Unavailable follows Stone as she tries to register emmastone.com, only to discover that the domain is already taken. Suspense builds with each of her attempts, capturing the frustration of discovering that a piece of her digital identity belongs to someone else. The call to action is simple: get your domain before you lose it.