Squarespace’s Twitch campaign drew from the look and feel of early ’90s MMOs to highlight what the platform is really built for: real people with real crafts. The ads felt native to Twitch rather than disruptive, driving strong engagement, increased brand awareness, and a noticeable lift in site traffic. The campaign also sparked an unexpected wave of organic re-streams, with creators voluntarily rebroadcasting the ads across their own channels and extending its reach far beyond the original media buy.