Squirespace is a Twitch ad campaign that riffs on early '90s MMO aesthetics to communicate what Squarespace is built for: real people with real crafts. The ads felt native to the platform rather than interruptive, and the numbers reflected it: earning TK impressions, a TK% lift in brand awareness, and a TK% increase in site traffic. It also sparked an unexpected wave of organic re-streams, with creators voluntarily broadcasting the ads to a combined audience of TK.